What exactly is SEO or Search Engine Optimization?
As Wikipedia states,
Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.
Семруш states SEO as
Search engine optimization (SEO) is the process of continuously improving your site’s organic rankings on search engines such as Google, YouTube, Amazon, and Bing.
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